Company Case About Domestic high-purity PCR materials break through the barriers of automobile manufacturing, Haier & Toyota jointly build a green supply chain
Traditional recycled plastics are difficult to meet the strict standards of the automotive industry due to their high impurity content and performance degradation. Haier Recycling relies on the country's largest waste home appliance recycling network and Qingdao Interconnected Factory, and through the industry's top sorting and cleaning technology, it achieves 100% removal of metal impurities, impurity content <0.2%, and almost zero degradation of recycled material properties. This breakthrough enables PCR materials to replace new materials for safety parts such as bumpers and interior kits, reducing carbon emissions by 21% per vehicle.
The technical highlight lies in the closed-loop traceability system:
Toyota Tsusho provides automotive regulatory compliance support to ensure global chemical import and export compliance;
Haier's "five-network integration" recycling model ensures large-scale traceable supply of raw materials;
30,000 tons/year of recycled material production capacity supports the green upgrade of the automotive industry chain.
The market impact is far-reaching: The EU ELV regulations require that 25% of new car plastics be recycled materials from 2031. Among them, domestic high-purity PCR is accelerating the replacement of imported products such as Covestro with its cost and carbon emission reduction advantages. Wanhua Chemical, Shiming Recycling and other companies simultaneously deployed modified PCR-PC/ABS alloys to enter the automotive grade structural parts field 710.
New industry benchmark: Shanghai Ausel Materials Technology invested 300 million yuan to build a 200,000-ton PCR plastic zero-carbon factory in Tianjin, focusing on "car-to-car" closed-loop recycling. The project provides localized solutions for the EU and China ELV regulations through intelligent sorting and digital carbon footprint systems, and promotes the transformation of the supply chain of Chinese, Japanese and Korean automobile brands