Haier and Toyota Tsusho have achieved a breakthrough in 99.9% high-purity PCR materials, and the automotive supply chain has ushered in a green revolution.

  In early 2025, Haier Recycling and Toyota Tsusho reached a strategic cooperation to jointly develop automotive-grade PCR recycled plastics with a purity of up to 99.9%, directly addressing the pain points of core components of new energy vehicles. Traditional recycled plastics have long been difficult to meet automotive safety standards due to their high impurities and unstable performance. Haier relies on the "five-network integration" recycling network covering the whole country and the Qingdao interconnected factory to achieve 100% removal of metal impurities through cutting-edge sorting and cleaning technology, with an impurity rate of less than 0.2%, and almost zero attenuation of recycled material properties. This breakthrough enables PCR materials to replace virgin plastics for key components such as bumpers and interiors, reducing carbon emissions by 21% for a single vehicle.

  The core competitiveness of this cooperation lies in the closed-loop traceability system: Toyota Tsusho provides global chemical compliance support to ensure that materials comply with the laws and regulations of various countries; Haier controls the entire process of home appliance recycling-disassembly-regeneration to ensure a large-scale and stable supply of raw materials. Its annual PCR production capacity of 30,000 tons is accelerating the replacement of imported products such as Covestro. Wanhua Chemical, Life Recycling and other companies are also simultaneously deploying modified PCR-PC/ABS alloys to enter the automotive-grade structural parts market. The EU ELV regulations require that the proportion of recycled materials in new car plastics by 2031 should be no less than 25%. Shanghai Aossel invested 300 million yuan to build a 200,000-ton PCR zero-carbon plant. Through intelligent sorting and carbon footprint systems, it provides localized solutions for the implementation of regulations and promotes the green transformation of the automotive supply chain in China, Japan and South Korea.